The New Normal post Novel Corona Pandemic

While the rest of the economy is tanking from the crippling impact of corona virus, business at the biggest technology companies is holding steady - even thriving. With people told to work from home and stay away from others, the pandemic has deepened reliance on services from the technology industry’s most prominent companies while accelerating trends that were already benefiting them.

- Demand for cloud computing platforms and usage of remote/collaboration tools

- Demand and growth of grocery delivery services

- Uptick in Online content and Video on Demand apps

Even education, an integral part of the developing society and global economy as a whole at the ground level, and the working population getting WFH to appropriate social distancing is the norm and the future normal.

A point of concern remains that the Indian internet infrastructure is not ready yet completely for the paradigm shift to online and digital manifestation of all such critical services in the situation arising due to COVID-19. Connectivity and signal issues will still be a prevalent and thorny issue while accessing exclusively online services.

Having said this, when the economy does eventually improve, big tech could benefit from changes in consumer habits. And despite prolonged criticism as well as optimism from various quarters, the biggest companies are likely to finish the year stronger than ever.