Liquidation preferences determine who gets paid what and when during these events. If the company goes bankrupt (may come up as a liquidation event for less successful companies), for instance, there are often not enough assets left to pay every creditor and shareholder the money due to them. In such a case, liquidation preferences determine the order in which everybody gets paid. In general, creditors get paid first, then preferred stockholders, then, if there is anything left, common stockholders.
Liquidation preferences are also relevant during more successful outcomes though. The standard and most beneficial liquidation preference from an entrepreneur's perspective is 1X, meaning that preferred stock owners must get their money back (1 x their money) before common stockholders get anything.
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