Myth: The issue is about how much external financing the founders should raise, and when. It also reflects on who and how the company is being controlled, an issue near and dear to the hearts of all entrepreneurs across the globe. This myth exists in many variations, all centering on two themes: control and dilution. This might be stated in diverse ways, with the same underlying belief - if you raise money, you should raise as little money as possible, because then you will give up less of the company now.
The amount of financing a company should raise is often a controversial (internally) issue. Entrepreneurs sometimes intentionally choose to raise lower amounts of funding to minimize dilution or to remain attractive for the quick flip in the unlikely situation (at times it is intended and planned too) sale of the company, but most of the time, that decision is later regretted. The entrepreneur should raise the amount of funding that will enable accomplishment, with some cushion, of the key milestone that will justify a significant increase in valuation. Valuations of early-stage companies do not increase in a linear fashion over time, but instead in a "stair-stepping" fashion, jumping upon a key accomplishment such as a product release, a certain level of customer traction, a big deal, or a technical milestone and then more or less flattening again until the next milestone. Taking an illustration, a INR 5L seed investment to be able to raise "Series A" at a higher valuation makes sense, but only if that key milestone can be reached with the IINR 5L funding.
Very few entrepreneurs have ever regretted taking additional funding when it is offered. At the end of the day, start-up businesses fail for one reason: because they run out of money. Raising money opportunistically helps to weather the storm caused by external factors such as market or economic conditions.
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