In a world and times of rapid changes around, professionally and personally, seeking certainty can often lead to indeterminate opportunities and results. It is wiser to take sure-footed smaller yet confident baby steps, to pave the way through uncertainty.
The world today feels chaotic, with economic and other disruptions, and consequently imperfection sounds like a bad thing, but it pertains more specifically to accepting the ambiguity of not having perfect knowledge before making strategic moves. Companies and nonprofits can make a series of small moves that help them build knowledge of the uncertain world they are operating in, and slowly add capabilities, assets, and other forms of advantage so they can essentially bootstrap themselves into strategic positions, rather than making the wrong type of bold leaps or being frozen in stasis.
In a world where things are changing very quickly and fundamentally, the elementary approaches learned in business education can yield either incomplete or misleading results. The kind of uncertainty that we face today really is twofold. One is the type we see in the media, which is economic uncertainties and external shocks, while more importantly and basal kind of uncertainty are the rapid technological changes. Artificial intelligence, automation, programmable biology, and other disruptions are blurring industry boundaries and what it means to be a competitor in a particular domain.
In the world of big data, AI/ML, and other disruptive technologies, the strategy formulations and implementations need to be in real-time, more dynamic, guided by audacious questions at the top level, but at the same time also actualized by the people working at the forefront.
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